Le propriétaire de Twitter, Elon Musk, a déclaré ce samedi 29 avril 2023 qu’à partir du mois prochain, le réseau social permettra aux médias de facturer aux utilisateurs la lecture de leurs articles lorsqu’ils cliquent sur les liens.
Le numéro un de l’oiseau bleu avait prévu ce mois-ci que les utilisateurs pourraient bientôt proposer des abonnements à des contenus , y compris des textes et des vidéos, et qu’il prévoyait de prélever 10 % des revenus de ce service après 12 mois initiaux.
Dans son message, l’homme d’affaires a estimé que cette nouvelle mesure sera bénéfique pour les médias en ce sens qu’elle conduira les utilisateurs qui n’ont pas « d’abonnement mensuel » à « payer un prix plus élevé par article » s’ils ne veulent lire qu’occasionnellement.
La société, qui cherchait des moyens d’augmenter ses revenus, considérait l’initiative de monétisation des articles comme une situation « gagnant-gagnant » tant pour les médias que pour le public.
Rappelons que Musk a acheté Twitter il y a un peu plus d’un an, et a pris des mesures très médiatisées telles que des modifications de l’ abonnement Twitter Blue , qui sous sa direction est devenu payant alors qu’il était auparavant proposé gratuitement aux personnalités et aux organisations.
Manoactualité
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