Lors d’une conférence de presse avant le match de l’Euro opposant la sélection portugaise et celle de la Hongrie, Christiano Ronaldo a évincé deux bouteilles de Cola Cola placées devant lui. Ce geste du joueur de Juventus de Turin a fait perdre à la compagnie américaine de boissons près de quatre milliards de dollars, soit 3,3 milliards d’euros.

Installé pour donner ses opinions à des journalistes sur le match du Portugal versus la Hongrie,  l’ex-joueur du Réal de Madrid et Manchester United a retiré des bouteilles de Cola déposées devant lui. L’action de la star portugaise qui, selon plus d’un, privilégie l’eau en lieu et place de cette boisson. Un geste qui peut paraître très simple mais qui coûte cher à la compagnie de Coca Cola.

Tout de suite après le geste de CR7, les actions de Coca Cola ont chuté en passant de 242 milliards 238 milliards de dollars américains, soit une perte de quatre milliards en défaveur de l’un des sponsors de la coupe d’Europe.

Selon le site portugais, Maisfutebol, CR7 ne serait pas responsable du déficit de Coca-Cola. D’après ce qu’a confié l’analyste au Fonds Monétaire International (FMI) à Maisfutebul, les actions de ladite compagnie avaient déjà baissé peu de temps avant le geste du Portugais. L’expert du FMI a “attribué cette variation négative à des aspects plus techniques bien loin des terrains de foot”. Cependant, il a cru que le geste de CR7 a une conséquence médiatique importante. Mais, a-t-il dit, “il est encore trop tôt selon lui pour tirer des conclusion sur une quelconque influence à la bourse”.

À la manière de CR7, nPaul Pogba a posé une action similaire en conférence de presse après la victoire étriquée un à zéro de la sélection tricolore face à la Mannschaft.

De confession musulmane, le joueur français a enlevé une bouteille Heineken posée sur la table. Le milieu de terrain des Bleuets évoluant en Première Ligue semble ne vouloir pas  mélanger sa vie religieuse avec la bière Heineken. Reste à savoir comment vont réagir les dirigeants de Heineken face au geste du Français. Plus d’un se demande est-ce que l’action de Pogba aura les mêmes répercussions sur la bière néerlandaise.

Sources combinées: Yahoo Actualités & CNews

Marc Wisly HILAIRE

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354 thoughts on “Euro 2021: Coca Cola perd 4 milliards de dollars après un geste de CR7”
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